Ads Manager vs Caply

Sales we sent, versus what Ads Manager counted

Ghost conversions joins two ledgers by date: the purchases (and optional leads) Caply actually sent, and the purchase/lead counts Ads Manager reports for your ad account. Ghost = we sent it that day and Ads Manager did not reflect it. Untracked is the reverse — Ads Manager purchases Caply never sent.

See it on your workspace Match Forecast first

What you connect

Connect Ads Manager — a token that can read your ad account. Caply stores it encrypted, the same way as Pixel tokens, and does not log it. Without that connection the dashboard explains the compare and stays empty — we do not invent Ads Manager numbers. Pro and Team only; numbers are cached about 30 minutes.

What it is not

Not a campaign table, and not a promise Meta dropped those events. Attribution windows, Pixel-only purchases, and timezone edges all move the counts. Use it as a daily discrepancy, then verify in Events Manager.