Secondary check

Healthy tracking, falling ROAS: look at creative, not the Pixel

If sales are reaching Meta and Match Forecast looks fine — and Ads Manager ROAS still dropped — the usual cause is creative, offer, or audience. Caply reads that ROAS only when you connect Ads Manager. Without that connection, this page states the thesis and stays empty. No fake campaign tables.

What this is not

Not an ads creative generator. Ads Coach still tells you what’s breaking tracking from your live sales. This page only compares that health to Meta ROAS when Ads Manager is connected.