Tells you what’s breaking tracking

Ads Coach scores the last 250 sales in your workspace and names the leaks: no Pixel, invalid connection, failed delivery, email missing on checkout, purchases without a dollar value, a thin funnel, or silence over 24 hours. It reads the stream Caply already sent — not an Ads Manager export.

Signal score (0–100)

Starts at 100. Drops for a missing Pixel, an empty stream, failed delivery, weak email coverage, missing browser signals, and no purchase. The headline and findings are generated from that snapshot. Chat answers use the same numbers. An optional language model may rewrite replies or read an Events Manager screenshot. Without it, the rule engine still answers.

Privacy

The LLM path receives aggregates (counts, percentages, finding titles) — not raw emails or phone numbers. Hashing to Meta still happens only when we send server-side tracking.

Size the hole before you connect: How much are you losing? — a spend-in range for blocked Pixel and unmatched checkouts, not Ads Manager ROAS.

After server-side tracking is healthy, Ghost conversions compares sales we sent to sales Ads Manager counted, by day (Pro/Team, connect Ads Manager).