WooCommerce
Check your WooCommerce store's Meta tracking
Paste your store URL to see the Pixel, tag managers, and server-side helpers on the page. WooCommerce tracking usually breaks in one of two ways: two plugins injecting the same Pixel (double-counted Purchases), or the official Meta plugin mirroring only what the browser saw — so blocked browsers stay invisible.
Real browser. Pro and Team from a workspace. Static scan stays free, no login.
Plugin stacking is the classic WooCommerce failure
A theme option, Meta for WooCommerce, and a GTM plugin can each inject fbq('init') for the same Pixel ID. The scanner lists every Pixel ID found in the HTML so you can spot duplicates before Meta counts a sale twice.
Meta for WooCommerce mostly mirrors the browser
Its CAPI events largely depend on the same session the Pixel saw. When Safari, iOS, or an ad blocker kills the Pixel, the mirrored server event often dies with it. Independent server-side sending is the fix.
You own the server — use it
Unlike closed builders, WooCommerce lets you hook woocommerce_thankyou or use the REST API. Caply's snippet handles the browser side and our servers send Purchase with hashed customer data, retried on failure.
WooCommerce tracking questions
- Why does Ads Manager show more Purchases than WooCommerce orders?
- Almost always duplicate senders: two plugins firing the same Pixel, or a browser hit and a server hit without a shared event_id. Deduplication requires the same event name and event_id on both.
- Do I need a GTM server container for WooCommerce?
- No. A tagging server is one way to do server-side tracking, but it is extra hosting and setup. Caply sends Conversions API events from managed infrastructure — you install a snippet, not a server.
- Does the scanner check my checkout page?
- It reads the public pages a crawler can reach. WooCommerce checkouts are usually same-domain, so Pixel presence is visible, but only live server events prove Purchase delivery — that's what the Caply dashboard shows.
After the scan
Send WooCommerce sales from the server. Count each one once.
Caply sends Purchase and Lead from managed servers with hashed customer data, deduplicated against your Pixel by event_id. Pro $29 or Team $99, 14-day trial (card required).
Other platforms: Shopify · Wix · Squarespace · Webflow · Framer · Next.js · Full scanner