Ads Coach
Ads Coach tells you what’s breaking tracking. ChatGPT does not.
A score from whether sales arrived, whether checkout had email, and whether purchases have a dollar value — then optional prose on top of those numbers. Not a wrapper around an Ads Manager export.
Paste an Ads Manager export into a chatbot and you get a lecture. You do not get “8% of this workspace failed last night” or “purchase has no value.”
Ads Coach loads the last 250 sales in your Caply workspace plus Pixel connections, then subtracts from 100.
What actually moves the score
| Penalty | Why it exists |
|---|---|
| No active Pixel | Nothing to send |
| Empty stream | You are guessing |
| Failed delivery | Token, errors, or flush |
| Email under 40% | Meta cannot match people |
| Weak visit coverage | Server sale without the browser visit |
| Purchase with no value | Revenue optimization is blind |
Findings are ordered critical → warning → info. Chat answers those numbers. If a language model is configured on the host, it may rewrite the same snapshot. It never receives raw emails.
Playbook vs chat
Ask “why is match quality low?” and you get coverage percentages from this sample. Ask for a 7-day plan and you get ordered work: connect Pixel, put email on purchase, keep the visit identified, fill value/currency, then scale.
Open it under Dashboard → Ads Coach after events exist. Public overview: /ads-coach.
Caply
Match Forecast on every purchase. Tracking radar on competitor storefronts. Managed server-side tracking without a tagging server.
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